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Prepare for Negative Comments

You want your business's social media pages to be about positive connections to customers and act as a way to get new leads, but you must also face the fact that inevitably, you WILL get negative comments and complaints at some point. Social media is a great place to market and grow your brand image, but it's also a great place for angry customers to go to complain. When this happens, the best thing you can do is to turn that negative comment into a positive interaction. Your business page is public, so your response sets the tone for anyone who sees it on your page. You won't be able to turn every negative comment into a positive interaction, but you'll be surprised at how many people just

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